Preference Centres

Preference Centre

To kickstart your journey in mere minutes, simply use your newly created content template to construct your own preference centre, courtesy of DataGuard's hosting. This enables you to gather consents and preferences from your users and tailor the preference centre to fit your brand's aesthetic. It functions similar to a 'My Account' page, offering your end-users the flexibility to review and adjust their consents and preferences at any time. This transparent approach fosters trust between your business and your customers.

What is Dataguard hosting?

Dataguard hosting means you don't need to host the pages and customer touchpoints where marketing consent and preferences are captured, we can do that for you in a few simple clicks.

What are the benefits?

Though all of our consent capture components can be embedded directly into your own pages, forms & apps, this can take a little time and some IT resource to implement and test. By using Dataguard hosted pages you can get going with minimal integration effort today to ensure you are capturing GDPR compliant consent.

In addition to the increased speed of implementation, you will require fewer and less complex integrations with the platform in order to provide end users a 'my-account' style page, where they can see their existing consent and preference state and make any adjustments they need. There is no need to pre-authenticate users and manage access tokens, Datauard can handle that for you.

Once you have created your pages and added your branding you can simply copy and paste the URL from the Dataguard portal, and direct your user journeys to the selected page.

Which user journeys are supported?

There are three key user journeys that we can handle via our hosted pages:

New customer registration with consent & personal data capture
Self-management of consent & preferences via branded emails
Double opt-in validation for consent capture

All flows can handle multiple languages, so if your operations span territories or you wish to add translations these can be accomodated by saving the translation text and adding the relevant locale into the page URL.

Which elements can I customise styles for?

The wording of what is displayed is fully configurable using our content templates, and you are able to amend the key styling attributes (logos, colours, fonts etc.) for your pages and emails using our new customisation tool. Any updates you make will immediately roll out to all of your pages, meaning there is no need to engage IT to make content or style changes which helps keep costs down.